There is something that just clicked as I sat at some of the agencies. I marveled at the way each person spoke about their work and took notice of the passion that shined through their words. These exchanges reflected the agency’s culture, their mindsets, and how they think as a collective group of individuals. Thoughts were shared with us, not to us, and a great deal of respect circulated the room. My favorite agencies were Story, 72 & Sunny, W+K, and Anomaly. They epitomized the perfect balance between being creative and goofy while still maintaining a professional nature. They illustrated how creativity is not bound by a title - creatives are strategists, strategists are creatives, and most of all, people are people.