Frances May, Client Pitch at Wieden+Kennedy PDX

Situation: I was fortunate enough to take a workshop from Brandon Thornton, Brand Strategy Director at Wieden+Kennedy. We worked with a high-end clothing boutique in Portland, OR called Frances May, and developed a new strategic vision for the brand.

Challenge: How do we turn a boutique without a clear, singular voice into a recognizable brand that is doing things that matter?

Approach: Frances May needs to introduce people to a new buying lifestyle that inspires them to invest in identity.